• Job type: Full time
  • Position type: On Company Payroll ( Immediate Joiner Preferred* )
  • Vacancies: 01
  • Minimum experience: 15 - 20 years Proven experience of working in the different disciplines (Finance/IT etc.)
  • Education: MSc /MBA (Tier I Institute) Marketing, Communications, Business Administration or relevant field.
  • Key Skills: Build a highly effective global marketing function across Indian & Asian Market.

Job Description

  • Proven experience as a CMO or similar, reporting directly into the CEO.
  • A further MBA in Marketing/International Business would be desirable.
  • Experience in a start-up environment would be useful.
  • Establish strategic and tactical marketing programme across geographies and market segments to support overall strategic objectives.
  • Build effective multi-channel marketing strategies across the blockchain industry, which sits within overall brand identity.
  • Develop and improve competitive analysis and market intelligence including pricing analysis.
  • Proactively spot and generate media and communications opportunities across multiple platforms to promote across its market segments and take responsibility for press and public facing media relationships.
  • Take responsibility for website and other online presences, working with key stakeholders to ensure a consistent message.
  • Design and coordinate promotional campaigns and other marketing efforts across multiple channels. Building our digital marketing presence will be particularly important.
  • Build strategic partnerships with key stakeholders and actively feed into the process of defining and prioritizing our 'product pipeline'.
  • Plan and manage attendance at conference leveraging maximum exposure and influence Digital Health.
  • Report to the board on all marketing, PR and communications issues.
  • Define the metrics, criteria and objectives to measure the profitability of the different marketing actions.
  • Manage global brand identity, messaging and all marketing assets.
  • Demonstrable experience in developing efficient strategies and business plans for all marketing areas including branding, product promotion, communications, media and subscriber engagement in an ongoing capacity.
  • Long term strategic marketing with B2B, B2B2C and B2C plus working with complex customer influence chains is key.
  • Substantial track record of formulating and leading commercial strategies and their implementation through various channels and functions, particularly sales.
  • Solid understanding of strategic digital marketing e.g. consumerism, customer profiling/insights, persona types etc. particularly in a direct to consumer market.
  • Solid understanding of market research and data analysis methods.
  • Have influenced the definition of product within a collaborative environment.
  • Superior leadership skills and a clear creative flair.
  • Outstanding communication (written and verbal) and interpersonal abilities.
  • Ability to travel nationally and internationally.
  • Excellent communication & good interpersonal skills.
Apply
Loading